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The Keratin hair\ncolor formula was developed with professionals to provide professional quality\nhair color lightening and brilliant shine. Our 3-step Bond Enforcing System\ncreates bonds and strengthens your hair. In addition, this platinum blonde\nhair color for women provides up to 9 levels of lift while reducing hair\ndamage. The pre lightening serum conditions hair before lightening for even\ncolor results. The 2-in-1 purple repair mask neutralizes brassy \u0026amp; yellow\nundertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise,\nproviding professional quality color at home. The product benefits at a\nglance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift\nwith less damage. Pre-color serum with vitamin B6 and collagen. Suitable for\nall hair textures: curly, kinky, coily, textured hair. Maintains curl pattern.\nNeutralize brassy \u0026amp; yellow undertones. Color: Platinum Blonde 001. Against\ncombing breakage on damaged hair vs. untreated. On damaged straight hair vs.\nuntreated.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eThe information below is per-pack only\u003c\/li\u003e\n \u003cli\u003eProfessional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde\u003c\/li\u003e\n \u003cli\u003eStrengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. 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This hair dye provides rich, striking\ncolor on all hair textures - while reducing hair damage. The Keratin hair\ncolor formula was developed with professionals to provide professional quality\nhair color lightening and brilliant shine. Our 3-step Bond Enforcing System\ncreates bonds and strengthens your hair. In addition, this platinum blonde\nhair color for women provides up to 9 levels of lift while reducing hair\ndamage. The pre lightening serum conditions hair before lightening for even\ncolor results. The 2-in-1 purple repair mask neutralizes brassy \u0026amp; yellow\nundertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise,\nproviding professional quality color at home. The product benefits at a\nglance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift\nwith less damage. Pre-color serum with vitamin B6 and collagen. Suitable for\nall hair textures: curly, kinky, coily, textured hair. Maintains curl pattern.\nNeutralize brassy \u0026amp; yellow undertones. Color: Platinum Blonde 001. Against\ncombing breakage on damaged hair vs. untreated. On damaged straight hair vs.\nuntreated.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eThe information below is per-pack only\u003c\/li\u003e\n \u003cli\u003eProfessional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde\u003c\/li\u003e\n \u003cli\u003eStrengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results\u003c\/li\u003e\n \u003cli\u003eLong-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity\u003c\/li\u003e\n \u003cli\u003eFor All Hair Textures \u0026amp; Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesnt compromise your curls or your confidence\u003c\/li\u003e\n \u003cli\u003eEasy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage\u003c\/li\u003e\n \u003c\/ul\u003e"}

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage (Pack of 2) 7.1 Fl Oz (Pack of 2)

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Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage (Pack of 2)

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit - Professional Quality Blonde Formula . This hair dye provides rich, striking color on all hair textures - while reducing hair damage. The Keratin hair color formula was developed with professionals to provide professional quality hair color lightening and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair. In addition, this platinum blonde hair color for women provides up to 9 levels of lift while reducing hair damage. The pre lightening serum conditions hair before lightening for even color results. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professional quality color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift with less damage. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Platinum Blonde 001. Against combing breakage on damaged hair vs. untreated. On damaged straight hair vs. untreated.

Product Features

  • The information below is per-pack only
  • Professional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results
  • Long-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity
  • For All Hair Textures & Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesnt compromise your curls or your confidence
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage

Buy with confidence as this product comes with 18 months full local warranty in Australia & New Zealand (unless otherwise stated in the overview).

This product also comes with the benefits of the Warranty. For further details please read our Warranty Guidelines.

You can also purchase 3 Year Extended Care. If you are interested please see our Extended Care Information.