{"id":8325396693061,"title":"PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness \u0026 Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm \u0026 Brassy Hair to Cool \u0026 Ashy 200 ml (Pack of 1)","handle":"provoke-go-ashy-shampoo-200ml-remove-brassiness-adds-silvery-tone-to-hair-formulated-with-triple-toning-technology-turn-warm-brassy-hair-to-cool-ashy-200-ml-pack-of-1","description":"\u003ch3\u003ePROVOKE Go Ashy Shampoo 200ml, Remove Brassiness \u0026amp; Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm \u0026amp; Brassy Hair to Cool \u0026amp; Ashy\u003c\/h3\u003e\n\u003cp id=\"b\"\u003ePROVOKE Go Ashy Shampoo 200 ml. Remove brassiness and add\nan ashy hue to your hair, all at once. Formulated with triple toning\ntechnology, turn your warm and brassy hair to cool and ashy in just 1 wash.\nSuitable for light blondes, silver, white, brunette colours and balayage. Go\nAshy shampoo helps to counteract and neutralise brassy, yellow or orange tones\nfor colour that appears cleansed and refreshed. The moisturising formula\nprovides hydration while enhancing shine for a salon-quality finish. Use with\nPROVOKE Go Asy Conditioner for best results. Ingredients Aqua (Water), Sodium\nLaureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate,\nDisodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium\nBenzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric\nAcid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6\nCaprylic\/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin,\nBenzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal,\nHydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol,\nHydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43),\nHC Blue No. 2, CI 42090 (Blue 1) P.when('A').execute(function(A) {\nA.on('a:expander:toggle_description:toggle:collapse', function(data) {\nwindow.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions\nWet hair, Smooth through, leave on for 5 minutes, rinse and follow with\nProvoke Go Ashy Conditioner Safety Warning For external use only. Purple and\nBlack pigments can stain, please wear protective gloves and avoid contact with\nclothing \u0026amp; porous surfaces. Avoid contact with the eyes. In case of contact,\nrinse thoroughly with water. Use as directed. Manufacturer Contact Information\nRoyal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg\n12, Vlijmen, 5251 RG, NL. See more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eRemove brassiness and add an ashy hue to your hair, all at once\u003c\/li\u003e\n \u003cli\u003eFormulated with triple toning technology\u003c\/li\u003e\n \u003cli\u003eTurn your warm and brassy hair to cool and ashy in just 1 wash\u003c\/li\u003e\n \u003cli\u003eFor Blondes, Silvers, Brunettes and Balayage\u003c\/li\u003e\n \u003cli\u003eWet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner\u003c\/li\u003e\n \u003c\/ul\u003e","published_at":"2026-10-20T16:57:57+11:00","created_at":"2026-10-09T21:59:28+11:00","vendor":"PROVOKE","type":"Shampoos","tags":["beauty_UK_Sep2026"],"price":12100,"price_min":12100,"price_max":12100,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45962958045253,"title":"1 \/ 200 ml (Pack of 1) \/ Shampoo","option1":"1","option2":"200 ml (Pack of 1)","option3":"Shampoo","sku":"uk-B0D5QRYXSJ","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness \u0026 Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm \u0026 Brassy Hair to Cool \u0026 Ashy 200 ml (Pack of 1) - 1 \/ 200 ml (Pack of 1) \/ Shampoo","public_title":"1 \/ 200 ml (Pack of 1) \/ Shampoo","options":["1","200 ml (Pack of 1)","Shampoo"],"price":12100,"weight":240,"compare_at_price":null,"inventory_management":"shopify","barcode":"40027079","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/beesactive.com\/cdn\/shop\/files\/B0D5QRYXSJ.jpg?v=1791599071","\/\/beesactive.com\/cdn\/shop\/files\/71JdPa6aE7L.jpg?v=1791599071","\/\/beesactive.com\/cdn\/shop\/files\/61f8W3CY-sL.jpg?v=1791599071","\/\/beesactive.com\/cdn\/shop\/files\/61rt-SxMRvL.jpg?v=1791599071","\/\/beesactive.com\/cdn\/shop\/files\/61bjpbpR87L.jpg?v=1791599070","\/\/beesactive.com\/cdn\/shop\/files\/71nRp2EkwzL.jpg?v=1791599070"],"featured_image":"\/\/beesactive.com\/cdn\/shop\/files\/B0D5QRYXSJ.jpg?v=1791599071","options":["Configuration","Size Name","Style Name"],"media":[{"alt":"uk-B0D5QRYXSJ","id":33234667962437,"position":1,"preview_image":{"aspect_ratio":0.4,"height":2560,"width":1024,"src":"\/\/beesactive.com\/cdn\/shop\/files\/B0D5QRYXSJ.jpg?v=1791599071"},"aspect_ratio":0.4,"height":2560,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/B0D5QRYXSJ.jpg?v=1791599071","width":1024},{"alt":"uk-B0D5QRYXSJ","id":33234667995205,"position":2,"preview_image":{"aspect_ratio":0.4,"height":2560,"width":1025,"src":"\/\/beesactive.com\/cdn\/shop\/files\/71JdPa6aE7L.jpg?v=1791599071"},"aspect_ratio":0.4,"height":2560,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/71JdPa6aE7L.jpg?v=1791599071","width":1025},{"alt":"uk-B0D5QRYXSJ","id":33234668027973,"position":3,"preview_image":{"aspect_ratio":1.001,"height":1000,"width":1001,"src":"\/\/beesactive.com\/cdn\/shop\/files\/61f8W3CY-sL.jpg?v=1791599071"},"aspect_ratio":1.001,"height":1000,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/61f8W3CY-sL.jpg?v=1791599071","width":1001},{"alt":"uk-B0D5QRYXSJ","id":33234668060741,"position":4,"preview_image":{"aspect_ratio":1.001,"height":1000,"width":1001,"src":"\/\/beesactive.com\/cdn\/shop\/files\/61rt-SxMRvL.jpg?v=1791599071"},"aspect_ratio":1.001,"height":1000,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/61rt-SxMRvL.jpg?v=1791599071","width":1001},{"alt":"uk-B0D5QRYXSJ","id":33234668093509,"position":5,"preview_image":{"aspect_ratio":1.001,"height":1000,"width":1001,"src":"\/\/beesactive.com\/cdn\/shop\/files\/61bjpbpR87L.jpg?v=1791599070"},"aspect_ratio":1.001,"height":1000,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/61bjpbpR87L.jpg?v=1791599070","width":1001},{"alt":"uk-B0D5QRYXSJ","id":33234668126277,"position":6,"preview_image":{"aspect_ratio":1.001,"height":1000,"width":1001,"src":"\/\/beesactive.com\/cdn\/shop\/files\/71nRp2EkwzL.jpg?v=1791599070"},"aspect_ratio":1.001,"height":1000,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/71nRp2EkwzL.jpg?v=1791599070","width":1001}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003ePROVOKE Go Ashy Shampoo 200ml, Remove Brassiness \u0026amp; Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm \u0026amp; Brassy Hair to Cool \u0026amp; Ashy\u003c\/h3\u003e\n\u003cp id=\"b\"\u003ePROVOKE Go Ashy Shampoo 200 ml. Remove brassiness and add\nan ashy hue to your hair, all at once. Formulated with triple toning\ntechnology, turn your warm and brassy hair to cool and ashy in just 1 wash.\nSuitable for light blondes, silver, white, brunette colours and balayage. Go\nAshy shampoo helps to counteract and neutralise brassy, yellow or orange tones\nfor colour that appears cleansed and refreshed. The moisturising formula\nprovides hydration while enhancing shine for a salon-quality finish. Use with\nPROVOKE Go Asy Conditioner for best results. Ingredients Aqua (Water), Sodium\nLaureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate,\nDisodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium\nBenzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric\nAcid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6\nCaprylic\/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin,\nBenzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal,\nHydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol,\nHydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43),\nHC Blue No. 2, CI 42090 (Blue 1) P.when('A').execute(function(A) {\nA.on('a:expander:toggle_description:toggle:collapse', function(data) {\nwindow.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions\nWet hair, Smooth through, leave on for 5 minutes, rinse and follow with\nProvoke Go Ashy Conditioner Safety Warning For external use only. Purple and\nBlack pigments can stain, please wear protective gloves and avoid contact with\nclothing \u0026amp; porous surfaces. Avoid contact with the eyes. In case of contact,\nrinse thoroughly with water. Use as directed. Manufacturer Contact Information\nRoyal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg\n12, Vlijmen, 5251 RG, NL. See more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eRemove brassiness and add an ashy hue to your hair, all at once\u003c\/li\u003e\n \u003cli\u003eFormulated with triple toning technology\u003c\/li\u003e\n \u003cli\u003eTurn your warm and brassy hair to cool and ashy in just 1 wash\u003c\/li\u003e\n \u003cli\u003eFor Blondes, Silvers, Brunettes and Balayage\u003c\/li\u003e\n \u003cli\u003eWet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner\u003c\/li\u003e\n \u003c\/ul\u003e"}
PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy 200 ml (Pack of 1)
PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy
PROVOKE Go Ashy Shampoo 200 ml. Remove brassiness and add an ashy hue to your hair, all at once. Formulated with triple toning technology, turn your warm and brassy hair to cool and ashy in just 1 wash. Suitable for light blondes, silver, white, brunette colours and balayage. Go Ashy shampoo helps to counteract and neutralise brassy, yellow or orange tones for colour that appears cleansed and refreshed. The moisturising formula provides hydration while enhancing shine for a salon-quality finish. Use with PROVOKE Go Asy Conditioner for best results. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner Safety Warning For external use only. Purple and Black pigments can stain, please wear protective gloves and avoid contact with clothing & porous surfaces. Avoid contact with the eyes. In case of contact, rinse thoroughly with water. Use as directed. Manufacturer Contact Information Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. See more
Product Features
- Remove brassiness and add an ashy hue to your hair, all at once
- Formulated with triple toning technology
- Turn your warm and brassy hair to cool and ashy in just 1 wash
- For Blondes, Silvers, Brunettes and Balayage
- Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner
Buy with confidence as this product comes with 18 months full local warranty in Australia & New Zealand (unless otherwise stated in the overview).
This product also comes with the benefits of the Warranty. For further details please read our Warranty Guidelines.
You can also purchase 3 Year Extended Care. If you are interested please see our Extended Care Information.
