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No mixing, no developer, no damage lasts 68 shampoos.\u003c\/li\u003e\n \u003cli\u003eWinner of the 2020 Allure Best of Beauty Award the same semi-permanent hair gloss formula used by colorists in 90+ Madison Reed Hair Color Bars. Made in Italy with keratin, argan oil, and ginseng root extract. Leaping Bunny certified cruelty-free.\u003c\/li\u003e\n \u003cli\u003eNo mixing required apply straight from the tube to dry hair, no developer needed. Use roots-to-ends in 35 minutes to revive faded tone between colorings, or layer onto mid-lengths and ends on color day for a freshly-done, salon-quality finish.\u003c\/li\u003e\n \u003cli\u003eSmart 8-Free formula absorbs into the cuticle without any chemical change pure tone and shine with zero lifting, lightening, or color buildup. Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide.\u003c\/li\u003e\n \u003cli\u003eWorks on color-treated, highlighted, and natural hair of all textures lasts 68 shampoos, fades gradually, no harsh regrowth line. Pairs with Madison Reed Radiant Hair Color for a complete at-home color system. Not intended for gray coverage.\u003c\/li\u003e\n \u003c\/ul\u003e"}