{"id":8400990634053,"title":"L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) 102 g (Pack of 1)","handle":"loreal-excel-hicolor-highlights-red-34g-pack-of-3-102-g-pack-of-1","description":"\u003ch3\u003eL'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eProduct description L'Oreal Excellence HiColor Permanent Hair Color is the\nfirst permanent hair color specifically created for dark hair (black to medium\nbrown). Specifically developed to lift dark hair in one single step, without\nbrassiness. This breakthrough technology lifts hair 3-4 levels. A strong\nlifting and toning action neutralizes unwanted orange tones, then deposits the\nshade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich,\nsmooth creme formula conditions and penetrates hair for intense, long-lasting\ncolor. True-to-shade color resists fading and has a quick processing time of\nonly thirty minutes. No pre-lightening required. The end result is intense,\nlong-lasting color. Directions Prepare by doing a skin allergy test 48 hours\nbefore use. Apply the color cream evenly on dry, styled hair, strand strand,\nusing provided gloves and applicator brush. Do not mix with any other\nproducts. Process for time specified in your chosen shade's instructions, then\nrinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results,\nuse shampoo from same range.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eHicolor Blonde Hilights by L'Oreal - Excellence.\u003c\/li\u003e\n \u003cli\u003eSee instructions printed inside the carton in one step.\u003c\/li\u003e\n \u003cli\u003eTo create a radiant blonde H One Step onlyhigh-lift\/non-pre-brightening\u003c\/li\u003e\n \u003cli\u003eNo brassiness, maximum condition and shine.\u003c\/li\u003e\n \u003c\/ul\u003e","published_at":"2026-11-12T20:23:13+11:00","created_at":"2026-11-10T01:46:32+11:00","vendor":"L'OREAL TECHNIQUE","type":"Permanent Colour","tags":["beauty_UK_Nov2026"],"price":19100,"price_min":19100,"price_max":19100,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":46348773097541,"title":"red \/ 102 g (Pack of 1)","option1":"red","option2":"102 g (Pack of 1)","option3":null,"sku":"uk-B004KEQKR4","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) 102 g (Pack of 1) - red \/ 102 g (Pack of 1)","public_title":"red \/ 102 g (Pack of 1)","options":["red","102 g (Pack of 1)"],"price":19100,"weight":150,"compare_at_price":null,"inventory_management":"shopify","barcode":"657201051029","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/beesactive.com\/cdn\/shop\/files\/uk-B004KEQKR4.jpg?v=1794235595"],"featured_image":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B004KEQKR4.jpg?v=1794235595","options":["Colour Name","Size Name"],"media":[{"alt":null,"id":33815821025349,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B004KEQKR4.jpg?v=1794235595"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B004KEQKR4.jpg?v=1794235595","width":2000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003eL'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eProduct description L'Oreal Excellence HiColor Permanent Hair Color is the\nfirst permanent hair color specifically created for dark hair (black to medium\nbrown). Specifically developed to lift dark hair in one single step, without\nbrassiness. This breakthrough technology lifts hair 3-4 levels. A strong\nlifting and toning action neutralizes unwanted orange tones, then deposits the\nshade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich,\nsmooth creme formula conditions and penetrates hair for intense, long-lasting\ncolor. True-to-shade color resists fading and has a quick processing time of\nonly thirty minutes. No pre-lightening required. The end result is intense,\nlong-lasting color. Directions Prepare by doing a skin allergy test 48 hours\nbefore use. Apply the color cream evenly on dry, styled hair, strand strand,\nusing provided gloves and applicator brush. Do not mix with any other\nproducts. Process for time specified in your chosen shade's instructions, then\nrinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results,\nuse shampoo from same range.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eHicolor Blonde Hilights by L'Oreal - Excellence.\u003c\/li\u003e\n \u003cli\u003eSee instructions printed inside the carton in one step.\u003c\/li\u003e\n \u003cli\u003eTo create a radiant blonde H One Step onlyhigh-lift\/non-pre-brightening\u003c\/li\u003e\n \u003cli\u003eNo brassiness, maximum condition and shine.\u003c\/li\u003e\n \u003c\/ul\u003e"}