{"id":8399157329989,"title":"ELU Prepare 150ML x 150 ml (Pack of 1)","handle":"elu-prepare-150ml-x-150-ml-pack-of-1","description":"\u003ch3\u003eELU Prepare 150ML\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eGoldwell elumen prepare pre-treatment for damaged,\ndiscoloured or streaked hair. Improves the intensity and resistance of elumen\ncolouration on lightened and discoloured hairs. Used to acidify directly after\nbleaching or lightening, or as a pre-treatment on bleached hair or very\nweakened thinning's. Opens the cuticles for healthier hair and a uniform\ndistribution of colour. Directions Prepare the hair with the Goldwell Gold\nElumen Prepare Pre Treatment before colouring, following the specific\ninstructions provided by the manufacturer\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eImprovement of colour intensity\u003c\/li\u003e\n \u003cli\u003eExtension of colour durability\u003c\/li\u003e\n \u003cli\u003eFor blond and lighter coloured hair\u003c\/li\u003e\n \u003cli\u003eA pre-treatment for severely damaged hair\u003c\/li\u003e\n \u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n \u003cli\u003eItem display volume: 150.0 milliliters\u003c\/li\u003e\n \u003c\/ul\u003e","published_at":"2026-11-12T22:26:44+11:00","created_at":"2026-11-09T11:12:28+11:00","vendor":"Goldwell","type":"Permanent Colour","tags":["beauty_UK_Nov2026"],"price":17200,"price_min":17200,"price_max":17200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":46342042878021,"title":"x \/ 150 ml (Pack of 1)","option1":"x","option2":"150 ml (Pack of 1)","option3":null,"sku":"uk-B07XP26CJ6","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"ELU Prepare 150ML x 150 ml (Pack of 1) - x \/ 150 ml (Pack of 1)","public_title":"x \/ 150 ml (Pack of 1)","options":["x","150 ml (Pack of 1)"],"price":17200,"weight":150,"compare_at_price":null,"inventory_management":"shopify","barcode":"618059105197","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/beesactive.com\/cdn\/shop\/files\/uk-B07XP26CJ6.jpg?v=1794183150","\/\/beesactive.com\/cdn\/shop\/files\/71PUFGQkBlL.jpg?v=1794183150","\/\/beesactive.com\/cdn\/shop\/files\/61yWoAfhcpL.jpg?v=1794183150","\/\/beesactive.com\/cdn\/shop\/files\/51q9HB1DfZL.jpg?v=1794183150"],"featured_image":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B07XP26CJ6.jpg?v=1794183150","options":["Colour Name","Size Name"],"media":[{"alt":null,"id":33803861655621,"position":1,"preview_image":{"aspect_ratio":0.227,"height":2560,"width":580,"src":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B07XP26CJ6.jpg?v=1794183150"},"aspect_ratio":0.227,"height":2560,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/uk-B07XP26CJ6.jpg?v=1794183150","width":580},{"alt":null,"id":33803861688389,"position":2,"preview_image":{"aspect_ratio":0.241,"height":2560,"width":616,"src":"\/\/beesactive.com\/cdn\/shop\/files\/71PUFGQkBlL.jpg?v=1794183150"},"aspect_ratio":0.241,"height":2560,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/71PUFGQkBlL.jpg?v=1794183150","width":616},{"alt":null,"id":33803861721157,"position":3,"preview_image":{"aspect_ratio":0.532,"height":2532,"width":1346,"src":"\/\/beesactive.com\/cdn\/shop\/files\/61yWoAfhcpL.jpg?v=1794183150"},"aspect_ratio":0.532,"height":2532,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/61yWoAfhcpL.jpg?v=1794183150","width":1346},{"alt":null,"id":33803861753925,"position":4,"preview_image":{"aspect_ratio":4.165,"height":352,"width":1466,"src":"\/\/beesactive.com\/cdn\/shop\/files\/51q9HB1DfZL.jpg?v=1794183150"},"aspect_ratio":4.165,"height":352,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/51q9HB1DfZL.jpg?v=1794183150","width":1466}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003eELU Prepare 150ML\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eGoldwell elumen prepare pre-treatment for damaged,\ndiscoloured or streaked hair. Improves the intensity and resistance of elumen\ncolouration on lightened and discoloured hairs. Used to acidify directly after\nbleaching or lightening, or as a pre-treatment on bleached hair or very\nweakened thinning's. Opens the cuticles for healthier hair and a uniform\ndistribution of colour. Directions Prepare the hair with the Goldwell Gold\nElumen Prepare Pre Treatment before colouring, following the specific\ninstructions provided by the manufacturer\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eImprovement of colour intensity\u003c\/li\u003e\n \u003cli\u003eExtension of colour durability\u003c\/li\u003e\n \u003cli\u003eFor blond and lighter coloured hair\u003c\/li\u003e\n \u003cli\u003eA pre-treatment for severely damaged hair\u003c\/li\u003e\n \u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n \u003cli\u003eItem display volume: 150.0 milliliters\u003c\/li\u003e\n \u003c\/ul\u003e"}