Shop with confidence — enjoy complimentary shipping on every order.

{"id":8321855389765,"title":"Anastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base Soft Pink","handle":"anastasia-beverly-hills-lip-primer-smooth-hydration-color-locking-base-soft-pink","description":"\u003ch3\u003eAnastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eThis colourless, lightweight primer hydrates, smoothes and\npreps lips for a seamless Lip colour application. The smooth wax formula\nglides on clear and can also be used alone as a hydrating lip conditioner.\nDirections 1. Apply the primer to clean, dry lips as the first step in your\nlip makeup routine. 2. Use your finger or a lip brush to gently dab and blend\nthe primer over your lips. 3. Wait a few seconds for the primer to set and\nbecome tacky before applying lip color. 4. For best results, use a lip liner\nto define and fill in your lips before applying lip color. 5. Reapply the\nprimer throughout the day as needed to keep lips hydrated and smooth.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eA colorless, lightweight primer that hydrates, smoothes and preps lips, creating the perfect canvas for pigment.\u003c\/li\u003e\n \u003cli\u003ePrevents color from fading and feathering\u003c\/li\u003e\n \u003cli\u003eIdeal for layering underneath Lip Gloss, Liquid Lipstick or Matte Lipstick\u003c\/li\u003e\n \u003cli\u003eCan also be used alone as a hydrating lip conditioner\u003c\/li\u003e\n \u003cli\u003eCreates a hydrated canvas for matte lip color to adhere to, yet pigment still remains ultra-matte\u003c\/li\u003e\n \u003c\/ul\u003e","published_at":"2026-10-08T15:38:55+11:00","created_at":"2026-10-08T14:52:46+11:00","vendor":"Anastasia Beverly Hills","type":"Lipstick Primers","tags":["beauty_UK_Sep2026"],"price":15600,"price_min":15600,"price_max":15600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45953679327301,"title":"Soft Pink","option1":"Soft Pink","option2":null,"option3":null,"sku":"uk-B00P1SJ9YO","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Anastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base Soft Pink - Soft Pink","public_title":"Soft Pink","options":["Soft Pink"],"price":15600,"weight":18,"compare_at_price":null,"inventory_management":"shopify","barcode":"689304321914","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/beesactive.com\/cdn\/shop\/files\/B00P1SJ9YO.jpg?v=1791431569","\/\/beesactive.com\/cdn\/shop\/files\/51pEbhUm_sL.jpg?v=1791431569","\/\/beesactive.com\/cdn\/shop\/files\/51DwmF2SL6L.jpg?v=1791431568","\/\/beesactive.com\/cdn\/shop\/files\/21qf26nhywL.jpg?v=1791431568","\/\/beesactive.com\/cdn\/shop\/files\/51KLDC1wxUL.jpg?v=1791431568","\/\/beesactive.com\/cdn\/shop\/files\/41OdT3D6YFL.jpg?v=1791431568"],"featured_image":"\/\/beesactive.com\/cdn\/shop\/files\/B00P1SJ9YO.jpg?v=1791431569","options":["Colour Name"],"media":[{"alt":"uk-B00P1SJ9YO","id":33195944083525,"position":1,"preview_image":{"aspect_ratio":0.423,"height":1151,"width":487,"src":"\/\/beesactive.com\/cdn\/shop\/files\/B00P1SJ9YO.jpg?v=1791431569"},"aspect_ratio":0.423,"height":1151,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/B00P1SJ9YO.jpg?v=1791431569","width":487},{"alt":"uk-B00P1SJ9YO","id":33195944116293,"position":2,"preview_image":{"aspect_ratio":5.579,"height":242,"width":1350,"src":"\/\/beesactive.com\/cdn\/shop\/files\/51pEbhUm_sL.jpg?v=1791431569"},"aspect_ratio":5.579,"height":242,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/51pEbhUm_sL.jpg?v=1791431569","width":1350},{"alt":"uk-B00P1SJ9YO","id":33195944149061,"position":3,"preview_image":{"aspect_ratio":5.412,"height":255,"width":1380,"src":"\/\/beesactive.com\/cdn\/shop\/files\/51DwmF2SL6L.jpg?v=1791431568"},"aspect_ratio":5.412,"height":255,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/51DwmF2SL6L.jpg?v=1791431568","width":1380},{"alt":"uk-B00P1SJ9YO","id":33195944181829,"position":4,"preview_image":{"aspect_ratio":0.752,"height":500,"width":376,"src":"\/\/beesactive.com\/cdn\/shop\/files\/21qf26nhywL.jpg?v=1791431568"},"aspect_ratio":0.752,"height":500,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/21qf26nhywL.jpg?v=1791431568","width":376},{"alt":"uk-B00P1SJ9YO","id":33195944214597,"position":5,"preview_image":{"aspect_ratio":5.617,"height":240,"width":1348,"src":"\/\/beesactive.com\/cdn\/shop\/files\/51KLDC1wxUL.jpg?v=1791431568"},"aspect_ratio":5.617,"height":240,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/51KLDC1wxUL.jpg?v=1791431568","width":1348},{"alt":"uk-B00P1SJ9YO","id":33195944247365,"position":6,"preview_image":{"aspect_ratio":5.982,"height":225,"width":1346,"src":"\/\/beesactive.com\/cdn\/shop\/files\/41OdT3D6YFL.jpg?v=1791431568"},"aspect_ratio":5.982,"height":225,"media_type":"image","src":"\/\/beesactive.com\/cdn\/shop\/files\/41OdT3D6YFL.jpg?v=1791431568","width":1346}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003eAnastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eThis colourless, lightweight primer hydrates, smoothes and\npreps lips for a seamless Lip colour application. The smooth wax formula\nglides on clear and can also be used alone as a hydrating lip conditioner.\nDirections 1. Apply the primer to clean, dry lips as the first step in your\nlip makeup routine. 2. Use your finger or a lip brush to gently dab and blend\nthe primer over your lips. 3. Wait a few seconds for the primer to set and\nbecome tacky before applying lip color. 4. For best results, use a lip liner\nto define and fill in your lips before applying lip color. 5. Reapply the\nprimer throughout the day as needed to keep lips hydrated and smooth.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003cli\u003eA colorless, lightweight primer that hydrates, smoothes and preps lips, creating the perfect canvas for pigment.\u003c\/li\u003e\n \u003cli\u003ePrevents color from fading and feathering\u003c\/li\u003e\n \u003cli\u003eIdeal for layering underneath Lip Gloss, Liquid Lipstick or Matte Lipstick\u003c\/li\u003e\n \u003cli\u003eCan also be used alone as a hydrating lip conditioner\u003c\/li\u003e\n \u003cli\u003eCreates a hydrated canvas for matte lip color to adhere to, yet pigment still remains ultra-matte\u003c\/li\u003e\n \u003c\/ul\u003e"}

Anastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base Soft Pink

In Stock. Leaves warehouse within 2 - 3 business days

$156.00 AUD
Maximum quantity available reached.
Free Shipping Australia Wide
100% Safe & Secure Checkout
100 Days Return Policy *
1 Year Warranty *

Anastasia Beverly Hills - Lip Primer Smooth Hydration Color-Locking Base

This colourless, lightweight primer hydrates, smoothes and preps lips for a seamless Lip colour application. The smooth wax formula glides on clear and can also be used alone as a hydrating lip conditioner. Directions 1. Apply the primer to clean, dry lips as the first step in your lip makeup routine. 2. Use your finger or a lip brush to gently dab and blend the primer over your lips. 3. Wait a few seconds for the primer to set and become tacky before applying lip color. 4. For best results, use a lip liner to define and fill in your lips before applying lip color. 5. Reapply the primer throughout the day as needed to keep lips hydrated and smooth.

Product Features

  • A colorless, lightweight primer that hydrates, smoothes and preps lips, creating the perfect canvas for pigment.
  • Prevents color from fading and feathering
  • Ideal for layering underneath Lip Gloss, Liquid Lipstick or Matte Lipstick
  • Can also be used alone as a hydrating lip conditioner
  • Creates a hydrated canvas for matte lip color to adhere to, yet pigment still remains ultra-matte

Buy with confidence as this product comes with 18 months full local warranty in Australia & New Zealand (unless otherwise stated in the overview).

This product also comes with the benefits of the Warranty. For further details please read our Warranty Guidelines.

You can also purchase 3 Year Extended Care. If you are interested please see our Extended Care Information.