{"product_id":"creatures-of-leisure-front-deck-lite-shortboard-traction","title":"Creatures of Leisure Front Deck Lite Shortboard Traction","description":"\u003ch3\u003eCreatures of Leisure Front Deck Lite Shortboard Traction\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eRead more Driven by Adventure Founder John Malloy left Los\nAngeles in 1972 on a container ship to surf through the Pacific to West Oz.\nWhen he arrived in Yallingup, he realized he'd found paradise. Uncrowded\nwaves, stunning coastline, great friends. To earn a living, he began making\nsurf leashes. He learned the hard way that the raw waves of the South Indian\nOcean would snap inferior materials. Good wasn't good enough. They had to be\nbetter. A Passion for Innovation John introduced the first-ever urethane cord,\nproviding the most reliable connection from board to surfer yet. He became\nobsessed with improving other solutions, inventing a self-lubricating\nstainless steel swivel as well. These pioneering innovations remain the\nindustry standard today. That same focus on rugged reliability and premium\ndetail has since been expanded to other surf essentials. Board covers,\ntraction, tie-downs, and more... it's all geared toward a lifetime of\ndiscovery. The Ultimate Testing Ground Located on Western Australia's wave-\nrich South West coast, Yallingup and its surroundings have been the breeding\nground to some of the world's top leading surfers. The powerful waves of the\nIndian Ocean make it the perfect place to test surf hardware. We could have\nmoved somewhere more centralized to make travel easier, but that's all part of\nthe fun. Most surfers get that right away. After all, we're a different breed.\nWe're Creatures. Read more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n  \u003cul class=\"a\"\u003e\n         \u003cli\u003eThermo Mould Pattern\u003c\/li\u003e\n         \u003cli\u003eFlat Pad\u003c\/li\u003e\n         \u003cli\u003e3 Piece\u003c\/li\u003e\n         \u003cli\u003eL 403.5mm x 375mm\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n","brand":"Creatures of Leisure","offers":[{"title":"Default Title","offer_id":40538844758085,"sku":"B0825ZFRJR","price":228.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/4174\/8293\/products\/B0825ZFRJR.jpg?v=1678793725","url":"https:\/\/beesactive.com\/products\/creatures-of-leisure-front-deck-lite-shortboard-traction","provider":"BeesActive Australia","version":"1.0","type":"link"}